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The brand, ERA, is a female-owned small business based in Adelaide. Emilia, the founder and creative mind behind each product, began by hand-painting each design and digitally perfecting it so it flows flawlessly along your mat. Since then ERA have collaborated with textile surface designer, Den Studios to bring the Alchemy and Calypso Zen Club collections. 

You can expect only the highest-quality products, free from harmful chemicals, and shipped to your doorstep with zero plastic, so you can enjoy them for years to come. At the heart of the company is a commitment to customer satisfaction and sustainability—ensuring that every product lasts longer, helping to reduce the environmental footprint of every yogi. 

Our yoga mats have come a long way, thanks to the valuable feedback from customers and yoga instructors who’ve put them to the test. Over the years, we’ve experimented with different materials, and we’re proud to say we’ve finally perfected the grip! The latest collection features a natural rubber base, a microfibre middle, and a new top grip layer that’s designed to hold steady even in non-heated classes—unlike traditional microfibre mats that can get slippery until moisture comes into play. 

We’re excited to help you find your ideal yoga mat from our wide range of designs, each one adding a little extra personality to your yoga or Pilates practice.

ERA is built on core values of:
Sustainability | Quality | Transparency | Fair Labor Practices | Caring for the Planet | Customer Feedback | Safe, PVC-Free Materials